What is Social Shopping?

What is Social Shopping?

Social shopping refers to the use of social media for shoppers to gain information on products, such as reviews and descriptions, and as a method of purchasing.

Think of it as where e-commerce and social media intersect. An example of social shopping is when a shopper uses Facebook to show their friends a purchase or a product the shopper likes. Another example is when a shopper scrolls through social media posts to read a product promotion, features and product reviews. 

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